In a general definition, LinkedIn is a medium in which individuals or companies define their skills and resume. The main purpose of LinkedIn is to familiarize the workforce with the companies requesting it. Also introduce companies to other collections that are considered their customers. So, without a doubt, LinkedIn is the most professional and specialized social media.
But statistics show that LinkedIn is one of those social networks that has not yet discovered a very large percentage of its potential. You can ask people who have been able to find their next job just because they have a LinkedIn page. Or companies for which having a work page on LinkedIn has brought them exciting opportunities. So why not grow your company just by building and managing your LinkedIn company page?
If you have never used LinkedIn before, do not worry. In this guide, I will tell you everything you need to know to build a company page on LinkedIn. So be with us.
LinkedIn; The largest professional media in the world
Well, if you are not a LinkedIn user, then you probably do not know much about it. So let's see where the LinkedIn story started.
LinkedIn was launched in 2002 with Reid Hoffman and ten other founders. Several members of this group (including Reid Hoffman himself) are also known as the PayPal Mafia. Why? Because they were former PayPal employees who were able to build their billion-dollar business. So one can guess that behind this specialized media, there is a strong team.
Investors in this medium have changed over time. Another thing that happened with these changes was the increase in the number of LinkedIn users. In 2004, LinkedIn had only 1 million users and was virtually unprofitable. But in 2006 it experienced its first profitable month and in 2007 it reached 10 million users.
This growth in the number of users continued to this day, with more than 575 million users. Of this number, more than 260 million are active users.
These statistics may not seem so bad; But do you know what the average time LinkedIn users spend on this medium is? 17 minutes! 17 minutes is really weird for a powerful medium like LinkedIn. So, without a doubt, there are still many people and companies whose key to success in this media is, but they still do not know! First of all, let's see what LinkedIn is .
Why does a business need a corporate page?
Well, you're probably wondering why I should spend time creating a page in a medium that users spend an average of 17 minutes a month on. In answer to this question, we have 3 important reasons that we see below.
1 / Finding pristine clues
This is an undeniable fact; LinkedIn is a great place to find potential customers. We have some interesting statistics to prove this fact:
- According to HubSpot reviews, LinkedIn is 277% more likely than Twitter and Facebook to find new customers and business channels!
- 79% of marketers recognize LinkedIn as a very powerful resource for finding new business leads.
- B2B marketers (business to business) believe that they find 80% of social media data only on LinkedIn.
By creating a company page on LinkedIn, you introduce yourself to a professional community around the world. So you can use this opportunity to maneuver your skills and privileges and find your potential customers.
2 / Hiring specialized personnel
Older companies, startups, small businesses, are all looking for the same thing, Recruitment of specialized and professional personnel. Well, it is quite understandable. The foundation of a business complex is its human resources. On the other hand, the biggest threat to a group is the incompetence of these forces. So being able to bring in professional staff is a surefire way to ensure your future success.
But when it comes to attracting the best, you have to think of one thing. Most professionals who are professional are probably now working for another company with a good salary. So, you should always be careful to form relationships with these forces in advance so that you can attract them to your company in a timely manner.
Well, you say; What is the best medium for connecting with top talent? Yes, LinkedIn. You can either find these people on your LinkedIn or you can meet these experts in other ways and send them an email. Then give the company LinkedIn address in your email. By doing so, the expert will visit your page and think of collaborating with you.
3 / Free ads
What business does not like free and yet effective advertising? Having an active page on LinkedIn is valuable advertising will drive LinkedIn Real visitors to your website. Because many of your customers go to LinkedIn first to see if they can find their ideal option. Well, that is exactly where you need to be beforehand!
Learn how to build a company page on LinkedIn and manage it in 7 steps
But let's get to the most important part of this guide; That is, training to build a company page on LinkedIn and manage it. Fortunately, building a company page on LinkedIn is easy and only takes a few minutes. After creating this page, you will enter the steps of managing the LinkedIn company page, which are attractive and exciting in their position. We have brought this process to you in 7 general steps.
Step 1: Create an account on LinkedIn
First, you should know that to create a company page on LinkedIn, you must have an account on LinkedIn. If you already have an account, all you must do is log in. But if you do not have one, follow these simple steps:
- In your browser, go to the LinkedIn home page and click on Sign in.
- On the next page, if you already have Gmail, you can select "Join with google" to register directly through your Gmail.
- Choose a password for your account.
- Select your country and city from the drop-down list.
In the next page fields, enter your job title, the type of job you prefer (full-time, part-time, freelancer, etc.), and finally the name of the company you last worked for.
- In the previous step, LinkedIn asks you if you are currently looking for a new job? Choose your answer.
After a quick and easy check test, the job is done, and your LinkedIn account will be created. After creating an account, you will be transferred directly to the home page of your account.
Step 2: Build a corporate page on LinkedIn
Well, now that you are on the home page of your account, click on the "Work" option here, which is at the top left. By doing this, you will see the following menu next to the page. Select the "Create a company page" option here.
On the next page, select the size of your business.
Now you need to enter the company information. From the company name to its field of activity and uploading an image for the company page. We recommend that you upload your company logo to this page profile, not a portrait or personal image. The image of the logo gives the audience the feeling that they are on the side of a professional collection.
Finally, check the box that accepts responsibility for this page and select "Create Page".
The job is done, and your company page is created on LinkedIn. But this is just the beginning. From now on, you should think about developing and managing your LinkedIn company page. So continue the rest of the steps with the same seriousness.
Step 3: Design the "About Us" page
What do you think is the first part of a potential customer when they come to your company page? Yes, About Us Page. So, you have to welcome your audience on this page and design it in the best way. How? With the 3 techniques you see below.
1 / Tell your story
Everything becomes sweeter and easier to remember when it becomes a story. Do you want the audience that once saw your page to not forget you? So tell your story on the page about us.
The story is meant in a friendly and story-telling tone, defining what your goal was, what your path was, and how superficial you are now.
2 / Introduce your products and services
Introduce your audience to your products and services right here on the About Us page. But be careful not to just say that we have a product or service and that's it! Why should your products be better than others? What makes these products an ideal choice? What do customers gain by buying this product?
Do not forget that you can persuade customers to buy only by highlighting special product privileges.
3 / Maneuver on your brilliant records
Tell the audience how many customers you have had so far and what collections with which you have worked. This reassures the audience that they are not the first to want to buy from or work with you.
Being able to justify yourself as an option is known as "social proof". We are all part of a community. When we realize that the community around us approves of a set, we subconsciously accept that set more.
Now you might say that my company is new, and I do not have much experience to talk about. So now you have to focus on collecting these records.
For example, you can collaborate with people who are active on other social networks. In this way, send your product to him and ask him to express his opinion. The same comment (of course if it is a positive comment!) Can shine like a star on the "About Us" page.
Step 4: Write down your list of employees
Yes! It's a golden technique to list your employees on your LinkedIn business page (especially if you are a start-up). You may find it strange and even hesitant to do so. But you should know that when you show a list of your workforce to the audience, it is as if you are showing your credentials.
Having multiple employees shows that you are a legitimate business. In addition, you have been so fair and reasonable that some people were willing to collaborate with you.
tip:
Let me remind you one thing. One of the biggest opportunities for advertising is for bloggers to write about you. Although you can pay some sites to write a report for you; But in most cases, these writers do it spontaneously. Now all you have to do is give enough information to potential writers so they can write about you.
Suppose an author wants to introduce the top 5 digital marketing companies in his article. In that case, LinkedIn is one of the first places to look for these companies.
Well, if you want to be on this list, you must be prepared in advance and introduce yourself enough. Well, when the author sees that he can write a lot about you, he will definitely introduce you in his list. What is better than this?
Listing employees and referring to their role (along with page information about us) is one of the most useful information for these authors.
Step 5: Manage your LinkedIn corporate page continuously
If you take the previous steps seriously, then you have a strong start to building a company page on LinkedIn. But if you do not continue this seriousness, this page will be lost soon.
You do not have to work hard to manage your LinkedIn corporate page. You just have to update your page constantly. For example, if you get a new honor, add it to the page. For example, if you are holding a new event, upload photos and videos.
Step # 6- Discovering Your Purpose Why is your company ideal for business?
We talked above about how to find and hire top talent and said that LinkedIn helps your expertise get to know you. But this knowledge is not enough! You need to tell them why your company is the right place for them to work.
Put yourself in the shoes of these workers. What can motivate you to work in a collection? Healthy and lively environment? Regular and modern work environment? Good benefits?
For example, if your company has a regular and friendly work environment, simply publish just a photo of it. Pictures speak for a thousand words and make your job easier.
In addition, mention the benefits you provide to your employee. For example, write in your description that you try to have a flexible work schedule as much as possible.
Remember that the more professional the person you want to hire, the harder it is to satisfy him. So in the content of your page, give him the message that you value the human resources of your company.
Generate creative content for your company page
LinkedIn is full of business pages of individuals and companies. So what should we do to get our potential customers to pause on our page for a few minutes and see how many of us are dead? Yes; With more creative designs and content.
The more creative you are in designing your LinkedIn page (for example, use showcases), the more attention you will get. Also write relatively long textual content and publish it on your page. Of course, as long as you really take the time to write this content and never think about copying the text.
In addition to the above, using video content called Native Video is one of the purest LinkedIn content ideas . These native videos are displayed directly in the users' feed as a standalone post. So this is one of the best ways to get the opinion of different groups of your customers in the process of dating, decision and purchase.
What videos should we make? Get a simple video of your company work atmosphere. Or if you have a special event, publish a video of it. But besides that, one of the best types of video content is interviewing previous clients. Talk to your previous customers and ask them what they think of your company.
You can do another professional job; Join LinkedIn groups. LinkedIn Groups are groups where experts and companies in a particular field come together. So here is one of the best places to introduce you. Do not forget that the stronger the channel on LinkedIn, the better opportunities you will find.
Focus on the audience
Well, we come to the last step in building and managing a LinkedIn company page that you should always have in mind. Focus on the audience in all the contents of your site (company introduction, product introduction, etc.). Who you are and what you do is important to the audience; But first he wants to know what added value you have for him? So instead of just describing yourself and your products, tell them what you want to do for them.
The difference between being focused on yourself or your audience is very subtle. But when you work in this field for a while, it becomes easier and more convenient for you over time.
See for example these two sentences:
- These shoes are waterproof.
- These shoes keep your feet warm and dry.
Which sentence do you think is better? Or what is the difference between them at all? The first sentence is based on the product; But the second sentence focuses on the customer of these shoes. Naturally, the second sentence can better attract the customer.
Last point
We said at the beginning of this guide that the potential of LinkedIn is not yet fully understood. You will probably agree with us in the near future. Just start building a company page on LinkedIn with the help of this guide and monitor it for a while.
In this article, we reviewed the steps of building a company page on LinkedIn and managing it. But of course, in order to be able to implement these steps (especially from step three onwards) on your page, you need to know how to work with LinkedIn. What are the features of this media, how can the content be published in it and…. We will be by your side here too. To learn how to work with LinkedIn, you can use the LinkedIn tutorial on the Jacket blog.
You may have experience experiencing a web page being reloaded or refreshed while browsing. This process is more useful for sites that need to provide up-to-date content (such as news sites). Either you as a webmaster may want to redirect the user to a new page after a while or move the URL of all 404 page to the main page. All of this is possible using the refresh meta tag. In this article, we provide a definition of refresh meta tag, how to use it, its advantages, and disadvantages. We have already introduced you to diverse types of meta tags.
What are HTML tags?
HTML tags are pieces of code that can be used to describe our content in search engines. We can use HTML tags to highlight important parts of text, describe images, and even instruct search engine robots.
HTML tags also affect the ranking of our pages in search results.
What is a Meta Refresh?
The Meta Refresh tag is an HTML element on the page that instructs the web browser to reload or refresh the page after a specified period. This tag can be used to automatically update the content of the page while the user is still on the same page and its content is constantly changing and you want to provide them with the most up-to-date information.
Also using this tag, the refresh URL can be set to another URL and the redirect time can be set very low or 0, so it acts like a redirect. This type of redirection is done on the user side, rather than on the server side (such as 301 or 302 redirects).
Reload The Current Page With The Meta Refresh Tag
Put the following meta tag in the header of your HTML document. This tag for refreshing the current page looks like this:
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<meta http-equiv="refresh" content="300"> |
This snippet of code refreshes the current page after 300 seconds.
Redirect To A New Page With A Refresh Meta Tag
Redirect is another use of the refresh meta tag. When refresh meta tags are used to redirect a user to another web page, the code is as follows:
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<head> ... <meta http-equiv="refresh" content="2; URL=' http://google.com/"> ... </head> |
The part of the code that content = "2; reads url = http: //google.com/ ", specifies the waiting time for the browser to redirect and load the page. In this case, the redirect is done in two seconds and the page is redirected to google.com.
Refresh Meta Tag Problems
Using refresh meta tags can also be problematic. Sites that use them may be considered spam by search engines. A very quick redirection can get users with older browsers stuck on a page and refreshing the page can confuse the user. The use of meta refresh tags also raises security concerns. There are concerns about why it is better to use HTTP or server redirection.
The most common mistake when using the refresh tag to redirect to a new page is to add an extra quotation mark in the middle. For example, this method is incorrect:
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content = "2؛ url =" http://newpage.com ". |
If you have set a refresh meta tag and your page has not been redirected, check for that error first.
Why Is Refresh Meta Tags Important?
In general, using meta tag refresh is a weak and old technique and should be avoided (especially for redirects). Many search engines, including Google, have not used in their webmaster guidelines to avoid SEO problems and the ability to use refresh meta tags:
Refresh meta tags are not acceptable when used for redirects or any Juicy links.
This is a common web spam technique that is used to crawl or display various content to users and search engines. If not done correctly, your site may be marked as spam.
Refresh meta tags often cause the browser back button to not work properly. Clicking the back button will take you back to the page you are on.
If you cannot solve these problems, if you do not engage in cloning (intentional or unintentional), it should not have much impact on your SEO. However, to maximize the Joyce link process and minimize user experience issues, it is best to avoid using refresh meta tags.
solution
There are better alternatives to redirecting or updating the page that should be used instead of the refresh meta tag:
For redirects - use 301 server-side redirects. These redirects redirect all or most of the joysticks to the desired URL and provide a much better user experience.
To update pages - Use AJAX to update page content after a specified period. This method is much simpler, does not confuse search engines and offers a better user experience. Most news sites or social media sites that regularly update their site pages use this technique.
Disadvantages of using refresh meta tags
Refresh meta tags have drawbacks:
Spammers use meta redirects to be honest with search engines. Search engines often remove these sites from their database. If you use a lot of refresh meta tags to redirect your pages, search engines may detect that your site is spam and remove it from their list. If you need to redirect an old address to a new one, it is best to use a 301 Redirect server instead. This redirect indicates to the search engines that a page has been permanently moved and they should move the ranking of the links from that old page to the new page.
A quick redirect (less than 2-3 seconds) may be an efficient problem. These settings prevent older browsers from using the back button.
If a quick redirect occurs and they reach a non-existent page, your readers may see a 404 page.
Concluding remarks
Using meta-refresh tags can also cause problems. Sites that use them may be identified by search engines as spam. Amazingly fast redirects can keep users on older browsers on one page and reloading the page can confuse the user. The use of meta-refresh tags also raises security concerns. Because of these problems, it is best to use HTTP or server redirection. Do you have experience using refresh meta tags? You can contact us about refresh meta tags in web designing the comments section and ask your questions and experiences. Buy Targeted Traffic to your website